Tickets, tickets, tickets. Support tickets come in the masses as soon as you open a helpdesk. Your clients are all “oh, we have direct communication with this company now, let’s send a message about an issue I know I can fix myself.” sigh.
As frustrating as operating a help desk can be, it is probably the fastest and most effective way of dealing with customer enquiries and issues. Problems are easy to track when you can assign them statuses, see what date they’re raised, and set up resolution-time-based SLAs.
After all, your customers deserve the best. The more channels of communication you offer, the more choice they have. Pain for you, great for them. Let us take the pain away.