Website and Branding by Groof

RedAir and redassist

For a new insurance company, a brand identity!

RedAir and redassist: Brand Identity and Website

RedAir approached Groof for support in developing a brand that they could take to the skies.

redassist Flight Delay and Cancellation Insurance

The Brief

RedAir aims to change the way passenger flight delay and cancellation compensation is delivered, through their brand redassist.

We worked closely with RedAir’s executive team to develop a brand which was bold, reflected the company’s aims and values and had the right style and appeal to target major, international airlines.

The Result

A crisp, simple brand allows redassist to be easily recognised whilst being able to play against established brands in the traditional insurance markets.

Additionally, we created a branded website for redassist which communicates their value proposition clearly and succinctly; and which has supported the generation of enquiries from a couple of major airlines!

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