Small Business Marketing and Graphic Design

Hope Eden Racing

Full-service marketing support for this racehorse syndicate

Hope Eden Racing: Brand Design and Marketing Services

Hope Eden Racing asked Groof to design a premium feel brand identity to create appeal in the traditional world of horse racing.

Groof Client Hope Eden Racing Logo and Brand Identity

Support from the very start…

Hope Eden Racing was established in 2017, offering horse racing enthusiasts the opportunity to own shares in thoroughbred racehorses.

From the start-up stage, Hope Eden Racing have worked closely with the team at Groof to grab a foothold in the world of racing syndication. A strong, premium-feel brand was the first task on the list and the duotone royal blue and white visual identity we created was born.

We’ve also supported with the creation of a syndicate website, recently expanding this to enable prospective syndicate members to buy their shares online.

Groof Client Hope Eden Racing Logo and Brand Identity - Photography

…and always supported

Starting with a single horse, Groof has been alongside Hope Eden Racing’s leadership as they have acquired more horses and sold over three quarters of available shares purchased by members. The syndicate has plans to acquire more thoroughbreds in order to keep up with demand.

For the coming year, Groof will be continuing to grow Hope Eden Racing’s consumer reach and engagement as well as developing new revenue streams with the syndicate by engaging with businesses to create sponsorship and partnership opportunities.

Groof will remain a key partner in ensuring their ongoing, long-term commercial success.

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